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Press Release U.S. SUPERYACHT TRADE ASSOCIATION FORMED Ft Lauderdale, FL USA FOR IMMEDIATE RELEASE What began as a small group of South Florida superyacht businesses banding together to market to the Superyacht Industry at the St Maarten Boat Show has now become the first U.S. based trade association dealing exclusively with the superyacht industry, the U.S. Superyacht Association (“USSA”). “It was long overdue for this country,” says the group’s Chair Karen Dudden-Blake of Palladium Technology, “By most statistics, the vast majority of superyacht owners are American and the U.S. is home to some of the largest and most prestigious builders in the world.” Not unlike other such trade associations in the UK, Australia and Italy, the USSA’s mission is, “To Promote the Superyacht Industry of the United States and to serve as its voice.” “Initially we will be focusing on helping our members market themselves all over the world,” says one of the USSA’s founders, David Reed who publishes THE TRITON, “Ultimately, we see the USSA becoming a critical mass to address strategic issues that affect the growth of the U.S. Superyacht industry.” Membership is open to any U.S. entity with a substantial portion of its revenue derived from Superyachts. Several members will be distributing information about the USSA at the Monaco Yacht Show as the start of a membership drive. Marine Consultant and writer Bransom Bean has been appointed the Executive Director for the group and is charged with moving the USSA to the next level. “In fact, we all work as a hands-on team,” he says, “It keeps us lean and focused.” Information on the U.S. Superyacht Association and membership is available from any of its members or the website, www.ussuperyacht.com. US SUPERYACHT ASSOCIATION |
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